With more than 200 factors framing the Google algorithms, search engine optimisation is a tricky game, and the only specialist with heaps and years of practices can bring about positive results. In addition, the search algorithms are updating every now and then, making it tough for the SEO professionals to stay in pace with the changing trends. We all know what the Panda algorithm did to search engine optimisation, how in the one night the world of SEO was changed, with a website with quality achieved the top rankings, while others hit rock bottom. So, on the whole, search engine optimisation is all about abiding by the norms of the search engines algorithms.
Here, in this post, we talk about the popular SEO trends of 2018. So, roll down and check them all:
- Accelerated Mobile Pages
In today’s fast-paced world, people are doing anything to everything with their smartphones, such as shopping for grocery while on the way to home, book a professional service through their mobile, even seek information. This is why Accelerated Mobile Pages are worth an investment for businesses to improve mobile browsing experiences for their customers. Not only the accelerated mobile pages enhance the design of the website, also boost the website to be easily viewed on the mobile phone. This will significantly help your website to gain traffic, also to add a revenue stream
- Page Speed Load
Even in the present era, the speed at which the page loads, define whether your website will attract customers or not. Five seconds is all a website visitor invests to obtain information from your website or make a purchase. Therefore, it is crucial that your website should load as soon as the link on the search engine result page is clicked. There are many ways to improve the page loading site of your website, and you need to hire an SEO in London Company. They will provide you with the right expertise on how to lower your page loading time.
- Quality Content
“Content is King,” this was the famous quote of the founder of the Microsoft, once the richest person. As per this, you need to invest in quality, plag-content, and customers will browse your website and order online. By having one of the trusted SEO in London companies by your side, you can ensure the high-value promotional content on your website. This way, you will able to create an online presence that acts as a revenue stream.
- Social Media Optimisation
In some years from now, the backlinking will come to an end. This will be replaced by social media presence. During the earlier days, backlinking would have dominated the SEO engine strategies. But online social media optimisation is a part of SEO.
At the end of it all, from the above, you have come to know some of the trends to follow in 2018. This is best to hire an SEO agency, which can help you stay in line with the modern SEO trends.